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Marketing Analytics Manager in San Luis Obispo, CA

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in San Luis Obispo, CA
113783 - 154148
25th percentile
113783
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
132795
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
154148
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 107348 136013 158828 E-Commerce Marketing Manager 105008 121973 146250 Growth Marketing Manager 104423 124898 151808 Product Marketing Manager 102960 130748 156780 Demand Generation Manager 102083 120803 144788 Brand Manager 92723 111735 133673 Project Manager – Marketing and Creative 79853 95648 114953 Customer Experience Marketing Manager 69908 87750 105008 Media Director 113490 137183 160290 Digital Media Buyer 69615 81315 100913 Media Planner 69323 81315 98280 Marketing Analytics Specialist 80438 96818 122558 Market Researcher 67568 83948 103253 Event Manager 64643 78975 97110 Event Coordinator 51480 59378 69615

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