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Product Manager Marketing and Creative in Washington, DC

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Washington, DC
122028 - 180548
25th percentile
122028
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
154613
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
180548
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile E-Commerce Marketing Manager 119368 138653 166250 Growth Marketing Manager 118703 141978 172568 Product Marketing Manager 117040 148628 178220 Demand Generation Manager 116043 137323 164588 Brand Manager 105403 127015 151953 Project Manager – Marketing and Creative 90773 108728 130673 Customer Experience Marketing Manager 79468 99750 119368 Media Director 129010 155943 182210 Digital Media Buyer 79135 92435 114713 Media Planner 78803 92435 111720 Marketing Analytics Manager 129343 150955 175228 Marketing Analytics Specialist 91438 110058 139318 Market Researcher 76808 95428 117373 Event Manager 73483 89775 110390 Event Coordinator 58520 67498 79135

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