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Brand Manager in Washington, DC

Brand Manager Job Description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in Washington, DC
105403 - 151953
25th percentile
105403
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
127015
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
151953
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 122028 154613 180548 E-Commerce Marketing Manager 119368 138653 166250 Growth Marketing Manager 118703 141978 172568 Product Marketing Manager 117040 148628 178220 Demand Generation Manager 116043 137323 164588 Project Manager – Marketing and Creative 90773 108728 130673 Customer Experience Marketing Manager 79468 99750 119368 Media Director 129010 155943 182210 Digital Media Buyer 79135 92435 114713 Media Planner 78803 92435 111720 Marketing Analytics Manager 129343 150955 175228 Marketing Analytics Specialist 91438 110058 139318 Market Researcher 76808 95428 117373 Event Manager 73483 89775 110390 Event Coordinator 58520 67498 79135

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