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Digital Media Buyer in Washington, DC

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns Using market research, like demographics and ratings, to select the best placements for an advertising campaign Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Digital Media Buyer in Washington, DC
79135 - 114713
25th percentile
79135
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
92435
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
114713
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 122028 154613 180548 E-Commerce Marketing Manager 119368 138653 166250 Growth Marketing Manager 118703 141978 172568 Product Marketing Manager 117040 148628 178220 Demand Generation Manager 116043 137323 164588 Brand Manager 105403 127015 151953 Project Manager – Marketing and Creative 90773 108728 130673 Customer Experience Marketing Manager 79468 99750 119368 Media Director 129010 155943 182210 Media Planner 78803 92435 111720 Marketing Analytics Manager 129343 150955 175228 Marketing Analytics Specialist 91438 110058 139318 Market Researcher 76808 95428 117373 Event Manager 73483 89775 110390 Event Coordinator 58520 67498 79135

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