Browse jobs Find the right job type for you Explore how we help job seekers Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Preview candidates Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2025 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Diversity and inclusion Browse jobs Find your next hire Our locations

Media Planner in Washington, DC

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

Looking for a media planner or a media planner job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your media planner recruitment needs.
Salary for Media Planner in Washington, DC
78803 - 111720
25th percentile
78803
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
92435
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
111720
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 122028 154613 180548 E-Commerce Marketing Manager 119368 138653 166250 Growth Marketing Manager 118703 141978 172568 Product Marketing Manager 117040 148628 178220 Demand Generation Manager 116043 137323 164588 Brand Manager 105403 127015 151953 Project Manager – Marketing and Creative 90773 108728 130673 Customer Experience Marketing Manager 79468 99750 119368 Media Director 129010 155943 182210 Digital Media Buyer 79135 92435 114713 Marketing Analytics Manager 129343 150955 175228 Marketing Analytics Specialist 91438 110058 139318 Market Researcher 76808 95428 117373 Event Manager 73483 89775 110390 Event Coordinator 58520 67498 79135

Newest Media Planner jobs

Search Jobs Director of Communications Public Relations Specialist Marketing Data Analyst See More

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology. Find your next hire
Browse Jobs Contract Talent Permanent Talent Consulting Solutions Finance & Accounting Technology Marketing & Creative Administrative & Customer Support Legal Discover Insights Invoice Job Directory Salary Guide Time Reports Contact Us About Robert Half Leadership Careers With Us Locations Investor Center Press Our Brands Supplier Relations Fraud Alert Government Notice Privacy Notice Terms of Use Robert Half Inc. An Equal Opportunity Employer M/F/Disability/Veterans.   Do Not Sell or Share My Personal Information Australia - English Belgium - English Belgium - Nederlands Belgium - Français Brazil - Português Canada - English Canada - Français Chile - Español China - English China - 中文 France - Français Germany - Deutsch Hong Kong, China - English Ireland - English Japan - English Japan - 日本語 Luxembourg - English Luxembourg - Français Netherlands - English Netherlands - Nederlands New Zealand - English Singapore - English Switzerland - Deutsch Switzerland - English Switzerland - Français United Arab Emirates - English United Kingdom - English United States - English