Product Manager Marketing and Creative in Melbourne, FL

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Melbourne, FL

77423 - 114623

25th percentile

77423

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

98115

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

114623

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

80213

101835

131130

Growth Marketing Manager

75330

95325

116018

Demand Generation Manager

73470

92303

110438

E-Commerce Marketing Manager

74865

87885

107183

Brand Manager

71843

86490

103463

Project Manager – Marketing and Creative

62078

74400

89513

Customer Experience Marketing Manager

54405

68355

81840

Media Director

85793

103695

121133

Digital Media Buyer

55103

64403

78585

Media Planner

49755

59288

75795

Marketing Analytics Manager

88583

99278

119970

Marketing Analytics Specialist

56963

72308

91838

Market Researcher

53010

63473

81143

Event Manager

50453

59985

71610

Event Coordinator

40223

46500

54405

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