Product Marketing Manager in Melbourne, FL

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenue

Conducting market research to identify customer needs and opportunities

Collaborating with the sales and product development teams to bring the product to market

Developing marketing materials such as brochures, videos, and website content

Analyzing key performance indicators to measure the effectiveness of marketing initiatives

Implementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Melbourne, FL

80213 - 131130

25th percentile

80213

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

101835

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

131130

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

77423

98115

114623

Growth Marketing Manager

75330

95325

116018

Demand Generation Manager

73470

92303

110438

E-Commerce Marketing Manager

74865

87885

107183

Brand Manager

71843

86490

103463

Project Manager – Marketing and Creative

62078

74400

89513

Customer Experience Marketing Manager

54405

68355

81840

Media Director

85793

103695

121133

Digital Media Buyer

55103

64403

78585

Media Planner

49755

59288

75795

Marketing Analytics Manager

88583

99278

119970

Marketing Analytics Specialist

56963

72308

91838

Market Researcher

53010

63473

81143

Event Manager

50453

59985

71610

Event Coordinator

40223

46500

54405

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