Marketing Automation Specialist in Jacksonville, FL

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performance

Distributing findings about campaign performance to the marketing team and recommending strategies for improvement

Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

Looking for a marketing automation specialist or a marketing automation specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your marketing automation specialist staffing needs.

Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Marketing Automation Specialist in Jacksonville, FL

59413 - 91180

25th percentile

59413

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

72508

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

91180

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

80268

95788

114218

Digital Marketing Manager

76388

95545

109125

Digital Marketing Specialist

54078

64748

76873

Digital Project Manager

70083

89483

105730

Web/Mobile Analytics Specialist

69113

82693

105003

Email Marketing Manager

64990

79298

97970

Email Marketing Specialist

49470

60140

70810

SEO Specialist

55533

72993

85845

Paid Search Specialist

52380

64990

79540

Social Media Manager

58928

73478

90210

Social Media Specialist

48743

58200

69355

Digital Community Manager

50440

62323

71780

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.