Digital Marketing Specialist in Jacksonville, FL

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Jacksonville, FL

54078 - 76873

25th percentile

54078

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

64748

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

76873

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

80268

95788

114218

Digital Marketing Manager

76388

95545

109125

Digital Project Manager

70083

89483

105730

Web/Mobile Analytics Specialist

69113

82693

105003

Email Marketing Manager

64990

79298

97970

Email Marketing Specialist

49470

60140

70810

SEO Specialist

55533

72993

85845

Paid Search Specialist

52380

64990

79540

Marketing Automation Specialist

59413

72508

91180

Social Media Manager

58928

73478

90210

Social Media Specialist

48743

58200

69355

Digital Community Manager

50440

62323

71780

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