Digital Strategist in Jacksonville, FL

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Jacksonville, FL

80268 - 114218

25th percentile

80268

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

95788

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

114218

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

76388

95545

109125

Digital Marketing Specialist

54078

64748

76873

Digital Project Manager

70083

89483

105730

Web/Mobile Analytics Specialist

69113

82693

105003

Email Marketing Manager

64990

79298

97970

Email Marketing Specialist

49470

60140

70810

SEO Specialist

55533

72993

85845

Paid Search Specialist

52380

64990

79540

Marketing Automation Specialist

59413

72508

91180

Social Media Manager

58928

73478

90210

Social Media Specialist

48743

58200

69355

Digital Community Manager

50440

62323

71780

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