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Email Marketing Specialist in Baltimore, MD

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Baltimore, MD
53300 - 76180
25th percentile
53300
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
66040
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
76180
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 92040 108420 127660 Digital Marketing Manager 82680 103220 118040 Digital Marketing Specialist 59020 70460 83720 Digital Project Manager 76180 97500 115180 Email Marketing Manager 71240 90220 107380 Marketing Automation Specialist 72280 83460 98280 SEO Specialist 68380 79560 93340 Paid Search Specialist 64220 76440 86580 Social Media Manager 65000 81120 99320 Social Media Specialist 53040 63440 75400 Digital Community Manager 54860 67860 78260

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