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SEO Specialist in Baltimore, MD

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Baltimore, MD
68380 - 93340
25th percentile
68380
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
79560
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
93340
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 92040 108420 127660 Digital Marketing Manager 82680 103220 118040 Digital Marketing Specialist 59020 70460 83720 Digital Project Manager 76180 97500 115180 Email Marketing Manager 71240 90220 107380 Email Marketing Specialist 53300 66040 76180 Marketing Automation Specialist 72280 83460 98280 Paid Search Specialist 64220 76440 86580 Social Media Manager 65000 81120 99320 Social Media Specialist 53040 63440 75400 Digital Community Manager 54860 67860 78260

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