Digital Marketing Manager in Baltimore, MD

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Baltimore, MD

82680 - 118040

25th percentile

82680

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

103220

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

118040

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

92040

108420

127660

Digital Marketing Specialist

59020

70460

83720

Digital Project Manager

76180

97500

115180

Email Marketing Manager

71240

90220

107380

Email Marketing Specialist

53300

66040

76180

Marketing Automation Specialist

72280

83460

98280

SEO Specialist

68380

79560

93340

Paid Search Specialist

64220

76440

86580

Social Media Manager

65000

81120

99320

Social Media Specialist

53040

63440

75400

Digital Community Manager

54860

67860

78260

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