The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.
Typical marketing analytics manager duties:
Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders
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Salary for Marketing Analytics Manager in Baltimore, MD
101140 -
137020
25th percentile
101140
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
118040
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
137020
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
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