Social Media Specialist in San Diego, CA

Social Media Specialist Job Description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagement

Researching current and emerging social media trends to find new opportunities for business growth

Working with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

Looking for a social media specialist or a social media specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your social media specialist staffing needs.

Facebook Insights

Social Media Channels

Instagram

Twitter

Social Media Campaigns

Social Media

Brand Awareness

Marketing Activities

Social Media Content

Websites

Salary for Social Media Specialist in San Diego, CA

61808 - 87945

25th percentile

61808

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

73800

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

87945

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

101783

121463

144833

Digital Marketing Manager

96863

121155

138375

Digital Marketing Specialist

68573

82103

97478

Digital Project Manager

88868

113468

134070

Web/Mobile Analytics Specialist

87638

104858

133148

Email Marketing Manager

82410

100553

124230

Email Marketing Specialist

62730

76260

89790

SEO Specialist

70418

92558

108855

Paid Search Specialist

66420

82410

100860

Marketing Automation Specialist

75338

91943

115620

Social Media Manager

74723

93173

114390

Digital Community Manager

63960

79028

91020

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.