Digital Marketing Manager in San Diego, CA

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in San Diego, CA

96863 - 138375

25th percentile

96863

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

121155

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

138375

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

101783

121463

144833

Digital Marketing Specialist

68573

82103

97478

Digital Project Manager

88868

113468

134070

Web/Mobile Analytics Specialist

87638

104858

133148

Email Marketing Manager

82410

100553

124230

Email Marketing Specialist

62730

76260

89790

SEO Specialist

70418

92558

108855

Paid Search Specialist

66420

82410

100860

Marketing Automation Specialist

75338

91943

115620

Social Media Manager

74723

93173

114390

Social Media Specialist

61808

73800

87945

Digital Community Manager

63960

79028

91020

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