Digital Strategist in San Diego, CA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in San Diego, CA

101783 - 144833

25th percentile

101783

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

121463

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

144833

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

96863

121155

138375

Digital Marketing Specialist

68573

82103

97478

Digital Project Manager

88868

113468

134070

Web/Mobile Analytics Specialist

87638

104858

133148

Email Marketing Manager

82410

100553

124230

Email Marketing Specialist

62730

76260

89790

SEO Specialist

70418

92558

108855

Paid Search Specialist

66420

82410

100860

Marketing Automation Specialist

75338

91943

115620

Social Media Manager

74723

93173

114390

Social Media Specialist

61808

73800

87945

Digital Community Manager

63960

79028

91020

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