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Product Marketing Manager in Jacksonville, FL

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Jacksonville, FL
85360 - 129980
25th percentile
85360
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
108398
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
129980
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 88998 112763 131678 E-Commerce Marketing Manager 87058 101123 121250 Growth Marketing Manager 86573 103548 125858 Demand Generation Manager 84633 100153 120038 Brand Manager 76873 92635 110823 Project Manager – Marketing and Creative 66203 79298 95303 Customer Experience Marketing Manager 57958 72750 87058 Media Director 94090 113733 132890 Digital Media Buyer 57715 67415 83663 Media Planner 57473 67415 81480 Marketing Analytics Manager 94333 110095 127798 Marketing Analytics Specialist 66688 80268 101608 Market Researcher 56018 69598 85603 Event Manager 53593 65475 80510 Event Coordinator 42680 49228 57715

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