Browse jobs Find the right job type for you Explore how we help job seekers Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Preview candidates Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2025 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Diversity and inclusion Browse jobs Find your next hire Our locations

Media Planner in Jacksonville, FL

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

Looking for a media planner or a media planner job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your media planner recruitment needs.
Salary for Media Planner in Jacksonville, FL
57473 - 81480
25th percentile
57473
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
67415
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
81480
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 88998 112763 131678 E-Commerce Marketing Manager 87058 101123 121250 Growth Marketing Manager 86573 103548 125858 Product Marketing Manager 85360 108398 129980 Demand Generation Manager 84633 100153 120038 Brand Manager 76873 92635 110823 Project Manager – Marketing and Creative 66203 79298 95303 Customer Experience Marketing Manager 57958 72750 87058 Media Director 94090 113733 132890 Digital Media Buyer 57715 67415 83663 Marketing Analytics Manager 94333 110095 127798 Marketing Analytics Specialist 66688 80268 101608 Market Researcher 56018 69598 85603 Event Manager 53593 65475 80510 Event Coordinator 42680 49228 57715

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology. Find your next hire