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Product Manager Marketing and Creative in Jacksonville, FL

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Jacksonville, FL
88998 - 131678
25th percentile
88998
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
112763
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
131678
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile E-Commerce Marketing Manager 87058 101123 121250 Growth Marketing Manager 86573 103548 125858 Product Marketing Manager 85360 108398 129980 Demand Generation Manager 84633 100153 120038 Brand Manager 76873 92635 110823 Project Manager – Marketing and Creative 66203 79298 95303 Customer Experience Marketing Manager 57958 72750 87058 Media Director 94090 113733 132890 Digital Media Buyer 57715 67415 83663 Media Planner 57473 67415 81480 Marketing Analytics Manager 94333 110095 127798 Marketing Analytics Specialist 66688 80268 101608 Market Researcher 56018 69598 85603 Event Manager 53593 65475 80510 Event Coordinator 42680 49228 57715

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