Product Marketing Manager in Atlanta, GA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenue

Conducting market research to identify customer needs and opportunities

Collaborating with the sales and product development teams to bring the product to market

Developing marketing materials such as brochures, videos, and website content

Analyzing key performance indicators to measure the effectiveness of marketing initiatives

Implementing customer retention and upsell strategies

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Positioning

Salary for Product Marketing Manager in Atlanta, GA

92719 - 151575

25th percentile

92719

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

117713

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

151575

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

89494

113413

132494

Growth Marketing Manager

87075

110188

134106

Demand Generation Manager

84925

106694

127656

E-Commerce Marketing Manager

86538

101588

123894

Brand Manager

83044

99975

119594

Project Manager – Marketing and Creative

71756

86000

103469

Customer Experience Marketing Manager

62888

79013

94600

Media Director

99169

119863

140019

Digital Media Buyer

63694

74444

90838

Media Planner

57513

68531

87613

Marketing Analytics Manager

102394

114756

138675

Marketing Analytics Specialist

65844

83581

106156

Market Researcher

61275

73369

93794

Event Manager

58319

69338

82775

Event Coordinator

46494

53750

62888

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