Product Manager Marketing and Creative in Atlanta, GA

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Atlanta, GA

89494 - 132494

25th percentile

89494

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

113413

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

132494

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

92719

117713

151575

Growth Marketing Manager

87075

110188

134106

Demand Generation Manager

84925

106694

127656

E-Commerce Marketing Manager

86538

101588

123894

Brand Manager

83044

99975

119594

Project Manager – Marketing and Creative

71756

86000

103469

Customer Experience Marketing Manager

62888

79013

94600

Media Director

99169

119863

140019

Digital Media Buyer

63694

74444

90838

Media Planner

57513

68531

87613

Marketing Analytics Manager

102394

114756

138675

Marketing Analytics Specialist

65844

83581

106156

Market Researcher

61275

73369

93794

Event Manager

58319

69338

82775

Event Coordinator

46494

53750

62888

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