Brand Manager in Atlanta, GA

Brand/Product Manager Job Description

Brand/product managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand/product manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directions

Coordinating sales, pricing, product supply and product development to meet strategic objectives

Consulting with design and development teams about market requirements and product features

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Social Media Channels

SAN - Storage Area Network

Facebook Insights

Instagram

Targets

Brand Awareness

Brand Ambassador

Marketing Activities

Branding

QA Management

Salary for Brand Manager in Atlanta, GA

83044 - 119594

25th percentile

83044

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

99975

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

119594

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

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89494

113413

132494

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92719

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151575

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87075

110188

134106

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84925

106694

127656

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86538

101588

123894

Project Manager – Marketing and Creative

71756

86000

103469

Customer Experience Marketing Manager

62888

79013

94600

Media Director

99169

119863

140019

Digital Media Buyer

63694

74444

90838

Media Planner

57513

68531

87613

Marketing Analytics Manager

102394

114756

138675

Marketing Analytics Specialist

65844

83581

106156

Market Researcher

61275

73369

93794

Event Manager

58319

69338

82775

Event Coordinator

46494

53750

62888

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