Product Manager Marketing and Creative in St. Paul, MN

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in St. Paul, MN

97255 - 143895

25th percentile

97255

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

123225

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

143895

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

E-Commerce Marketing Manager

95135

110505

132500

Growth Marketing Manager

94605

113155

137535

Product Marketing Manager

93280

118455

142040

Demand Generation Manager

92485

109445

131175

Brand Manager

84005

101230

121105

Project Manager – Marketing and Creative

72345

86655

104145

Customer Experience Marketing Manager

63335

79500

95135

Media Director

102820

124285

145220

Digital Media Buyer

63070

73670

91425

Media Planner

62805

73670

89040

Marketing Analytics Manager

103085

120310

139655

Marketing Analytics Specialist

72875

87715

111035

Market Researcher

61215

76055

93545

Event Manager

58565

71550

87980

Event Coordinator

46640

53795

63070

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