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Media Planner in St. Paul, MN

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in St. Paul, MN
62805 - 89040
25th percentile
62805
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
73670
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
89040
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 97255 123225 143895 E-Commerce Marketing Manager 95135 110505 132500 Growth Marketing Manager 94605 113155 137535 Product Marketing Manager 93280 118455 142040 Demand Generation Manager 92485 109445 131175 Brand Manager 84005 101230 121105 Project Manager – Marketing and Creative 72345 86655 104145 Customer Experience Marketing Manager 63335 79500 95135 Media Director 102820 124285 145220 Digital Media Buyer 63070 73670 91425 Marketing Analytics Manager 103085 120310 139655 Marketing Analytics Specialist 72875 87715 111035 Market Researcher 61215 76055 93545 Event Manager 58565 71550 87980 Event Coordinator 46640 53795 63070

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