Product Manager Marketing and Creative in Indianapolis, IN

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Indianapolis, IN

80753 - 119553

25th percentile

80753

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

102335

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

119553

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

83663

106215

136770

Growth Marketing Manager

78570

99425

121008

Demand Generation Manager

76630

96273

115188

E-Commerce Marketing Manager

78085

91665

111793

Brand Manager

74933

90210

107913

Project Manager – Marketing and Creative

64748

77600

93363

Customer Experience Marketing Manager

56745

71295

85360

Media Director

89483

108155

126343

Digital Media Buyer

57473

67173

81965

Media Planner

51895

61838

79055

Marketing Analytics Manager

92393

103548

125130

Marketing Analytics Specialist

59413

75418

95788

Market Researcher

55290

66203

84633

Event Manager

52623

62565

74690

Event Coordinator

41953

48500

56745

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