Product Manager Marketing and Creative in Indianapolis, IN

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Indianapolis, IN

88998 - 131678

25th percentile

88998

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

112763

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

131678

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

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87058

101123

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86573

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125858

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85360

108398

129980

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84633

100153

120038

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76873

92635

110823

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66203

79298

95303

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57958

72750

87058

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94090

113733

132890

Digital Media Buyer

57715

67415

83663

Media Planner

57473

67415

81480

Marketing Analytics Manager

94333

110095

127798

Marketing Analytics Specialist

66688

80268

101608

Market Researcher

56018

69598

85603

Event Manager

53593

65475

80510

Event Coordinator

42680

49228

57715

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