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Marketing Analytics Manager in Indianapolis, IN

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Indianapolis, IN
94333 - 127798
25th percentile
94333
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
110095
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
127798
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 88998 112763 131678 E-Commerce Marketing Manager 87058 101123 121250 Growth Marketing Manager 86573 103548 125858 Product Marketing Manager 85360 108398 129980 Demand Generation Manager 84633 100153 120038 Brand Manager 76873 92635 110823 Project Manager – Marketing and Creative 66203 79298 95303 Customer Experience Marketing Manager 57958 72750 87058 Media Director 94090 113733 132890 Digital Media Buyer 57715 67415 83663 Media Planner 57473 67415 81480 Marketing Analytics Specialist 66688 80268 101608 Market Researcher 56018 69598 85603 Event Manager 53593 65475 80510 Event Coordinator 42680 49228 57715

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