Product Manager Marketing and Creative in Chicago, IL

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

Looking for a product manager marketing and creative or a product manager marketing and creative job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can assist you with your product manager marketing and creative staffing needs.

Salary for Product Manager Marketing and Creative in Chicago, IL

111935 - 165615

25th percentile

111935

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

141825

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

165615

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

E-Commerce Marketing Manager

109495

127185

152500

Growth Marketing Manager

108885

130235

158295

Product Marketing Manager

107360

136335

163480

Demand Generation Manager

106445

125965

150975

Brand Manager

96685

116510

139385

Project Manager – Marketing and Creative

83265

99735

119865

Customer Experience Marketing Manager

72895

91500

109495

Media Director

118340

143045

167140

Digital Media Buyer

72590

84790

105225

Media Planner

72285

84790

102480

Marketing Analytics Manager

118645

138470

160735

Marketing Analytics Specialist

83875

100955

127795

Market Researcher

70455

87535

107665

Event Manager

67405

82350

101260

Event Coordinator

53680

61915

72590

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.

Find your next hire