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Demand Generation Manager in Chicago, IL

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager in Chicago, IL
106445 - 150975
25th percentile
106445
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
125965
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
150975
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 111935 141825 165615 E-Commerce Marketing Manager 109495 127185 152500 Growth Marketing Manager 108885 130235 158295 Product Marketing Manager 107360 136335 163480 Brand Manager 96685 116510 139385 Project Manager – Marketing and Creative 83265 99735 119865 Customer Experience Marketing Manager 72895 91500 109495 Media Director 118340 143045 167140 Digital Media Buyer 72590 84790 105225 Media Planner 72285 84790 102480 Marketing Analytics Manager 118645 138470 160735 Marketing Analytics Specialist 83875 100955 127795 Market Researcher 70455 87535 107665 Event Manager 67405 82350 101260 Event Coordinator 53680 61915 72590

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