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Media Planner in Chicago, IL

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Chicago, IL
72285 - 102480
25th percentile
72285
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
84790
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
102480
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 111935 141825 165615 E-Commerce Marketing Manager 109495 127185 152500 Growth Marketing Manager 108885 130235 158295 Product Marketing Manager 107360 136335 163480 Demand Generation Manager 106445 125965 150975 Brand Manager 96685 116510 139385 Project Manager – Marketing and Creative 83265 99735 119865 Customer Experience Marketing Manager 72895 91500 109495 Media Director 118340 143045 167140 Digital Media Buyer 72590 84790 105225 Marketing Analytics Manager 118645 138470 160735 Marketing Analytics Specialist 83875 100955 127795 Market Researcher 70455 87535 107665 Event Manager 67405 82350 101260 Event Coordinator 53680 61915 72590

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