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Marketing Analytics Manager in San Jose, CA

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in San Jose, CA
128370 - 173910
25th percentile
128370
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
149820
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
173910
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 121110 153450 179190 E-Commerce Marketing Manager 118470 137610 165000 Growth Marketing Manager 117810 140910 171270 Product Marketing Manager 116160 147510 176880 Demand Generation Manager 115170 136290 163350 Brand Manager 104610 126060 150810 Project Manager – Marketing and Creative 90090 107910 129690 Customer Experience Marketing Manager 78870 99000 118470 Media Director 128040 154770 180840 Digital Media Buyer 78540 91740 113850 Media Planner 78210 91740 110880 Marketing Analytics Specialist 90750 109230 138270 Market Researcher 76230 94710 116490 Event Manager 72930 89100 109560 Event Coordinator 58080 66990 78540

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