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Digital Media Buyer in San Jose, CA

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns Using market research, like demographics and ratings, to select the best placements for an advertising campaign Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Digital Media Buyer in San Jose, CA
78540 - 113850
25th percentile
78540
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
91740
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
113850
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 121110 153450 179190 E-Commerce Marketing Manager 118470 137610 165000 Growth Marketing Manager 117810 140910 171270 Product Marketing Manager 116160 147510 176880 Demand Generation Manager 115170 136290 163350 Brand Manager 104610 126060 150810 Project Manager – Marketing and Creative 90090 107910 129690 Customer Experience Marketing Manager 78870 99000 118470 Media Director 128040 154770 180840 Media Planner 78210 91740 110880 Marketing Analytics Manager 128370 149820 173910 Marketing Analytics Specialist 90750 109230 138270 Market Researcher 76230 94710 116490 Event Manager 72930 89100 109560 Event Coordinator 58080 66990 78540

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