Digital Strategist in Hartford, CT

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Hartford, CT

94335 - 134235

25th percentile

94335

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

112575

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

134235

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

89775

112290

128250

Digital Marketing Specialist

63555

76095

90345

Digital Project Manager

82365

105165

124260

Web/Mobile Analytics Specialist

81225

97185

123405

Email Marketing Manager

76380

93195

115140

Email Marketing Specialist

58140

70680

83220

SEO Specialist

65265

85785

100890

Paid Search Specialist

61560

76380

93480

Marketing Automation Specialist

69825

85215

107160

Social Media Manager

69255

86355

106020

Social Media Specialist

57285

68400

81510

Digital Community Manager

59280

73245

84360

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