Digital Marketing Manager in Hartford, CT

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Hartford, CT

89775 - 128250

25th percentile

89775

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

112290

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

128250

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

94335

112575

134235

Digital Marketing Specialist

63555

76095

90345

Digital Project Manager

82365

105165

124260

Web/Mobile Analytics Specialist

81225

97185

123405

Email Marketing Manager

76380

93195

115140

Email Marketing Specialist

58140

70680

83220

SEO Specialist

65265

85785

100890

Paid Search Specialist

61560

76380

93480

Marketing Automation Specialist

69825

85215

107160

Social Media Manager

69255

86355

106020

Social Media Specialist

57285

68400

81510

Digital Community Manager

59280

73245

84360

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