Digital Marketing Specialist in Hartford, CT

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Hartford, CT

63555 - 90345

25th percentile

63555

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

76095

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

90345

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

94335

112575

134235

Digital Marketing Manager

89775

112290

128250

Digital Project Manager

82365

105165

124260

Web/Mobile Analytics Specialist

81225

97185

123405

Email Marketing Manager

76380

93195

115140

Email Marketing Specialist

58140

70680

83220

SEO Specialist

65265

85785

100890

Paid Search Specialist

61560

76380

93480

Marketing Automation Specialist

69825

85215

107160

Social Media Manager

69255

86355

106020

Social Media Specialist

57285

68400

81510

Digital Community Manager

59280

73245

84360

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