Digital Strategist in Chattanooga, TN

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Chattanooga, TN

74061 - 105386

25th percentile

74061

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

88381

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

105386

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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25th percentile

50th percentile

75th percentile

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55490

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73390

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67796

83235

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46540

57504

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