Digital Marketing Specialist in Chattanooga, TN

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Chattanooga, TN

49896 - 70929

25th percentile

49896

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

59741

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

70929

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

74061

88381

105386

Digital Marketing Manager

70481

88158

100688

Digital Project Manager

64664

82564

97555

Web/Mobile Analytics Specialist

63769

76299

96884

Email Marketing Manager

59965

73166

90395

Email Marketing Specialist

45645

55490

65335

SEO Specialist

51239

67349

79208

Paid Search Specialist

48330

59965

73390

Marketing Automation Specialist

54819

66901

84130

Social Media Manager

54371

67796

83235

Social Media Specialist

44974

53700

63993

Digital Community Manager

46540

57504

66230

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