Digital Marketing Manager in Chattanooga, TN

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Chattanooga, TN

70481 - 100688

25th percentile

70481

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

88158

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

100688

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

74061

88381

105386

Digital Marketing Specialist

49896

59741

70929

Digital Project Manager

64664

82564

97555

Web/Mobile Analytics Specialist

63769

76299

96884

Email Marketing Manager

59965

73166

90395

Email Marketing Specialist

45645

55490

65335

SEO Specialist

51239

67349

79208

Paid Search Specialist

48330

59965

73390

Marketing Automation Specialist

54819

66901

84130

Social Media Manager

54371

67796

83235

Social Media Specialist

44974

53700

63993

Digital Community Manager

46540

57504

66230

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