Content Strategist in San Jose, CA

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Facebook Insights

Social Media Channels

Instagram

Content Management System (CMS)

Websites

Marketing Activities

Blogging

SEO

Social Media

Salary for Content Strategist in San Jose, CA

89430 - 141240

25th percentile

89430

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

116490

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

141240

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Proposal Specialist

88110

105930

120120

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90090

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85140

103620

120780

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86790

107250

123750

Interactive/Web Copywriter

80850

98010

124740

Copy Editor

67320

88440

101310

Proofreader

62700

74250

88440

Web Content Manager

81180

99330

120780

Web Content Coordinator

67320

78210

91410

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