Content Strategist in San Diego, CA

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

Looking for a content strategist or a content strategist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your content strategist staffing needs.

Facebook Insights

Social Media Channels

Instagram

Content Management System (CMS)

Websites

Marketing Activities

Blogging

SEO

Social Media

Salary for Content Strategist in San Diego, CA

83333 - 131610

25th percentile

83333

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

108548

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

131610

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Proposal Specialist

82103

98708

111930

Content Manager

83948

98400

118080

Copywriter

79335

96555

112545

Technical Writer – Marketing and Creative

80873

99938

115313

Interactive/Web Copywriter

75338

91328

116235

Copy Editor

62730

82410

94403

Proofreader

58425

69188

82410

Web Content Manager

75645

92558

112545

Web Content Coordinator

62730

72878

85178

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.