Marketing Director

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical duties of a marketing director:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgets

Directing marketing messaging activities and ensuring marketing programs align with public relations initiatives

Tracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director

111000 - 153750

25th percentile

111000

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

134000

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

153750

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Chief Marketing Officer

158750

188750

211500

Vice President of Marketing

142000

154500

172250

Marketing Manager

87000

101000

111000

Marketing Coordinator

51750

62750

69500

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