Marketing Director

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical duties of a marketing director:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Advertisements
Brand Awareness
CRM
Campaign Planning
Database
Design
Digital
EO/IR systems
Facebook Insights
Google Analytics
Salary for Marketing Director
109000 - 151000
25th percentile
109000
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
131750
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
151000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Chief Marketing Officer 156750 186500 209000 Vice President of Marketing 139750 152000 169500 Marketing Manager 86750 100750 107750 Marketing Coordinator 50750 61500 68000

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