Brand Manager

Brand Manager Job Description

Brand Managers in Canada are responsible for developing and executing brand strategies to enhance brand awareness, drive sales, and build customer loyalty. This role involves market research, brand positioning, product development, and marketing/communications.

Typical brand manager duties:

Develop and implement a comprehensive brand strategy aligned with business objectives.

Define brand identity, positioning, and messaging.

Create brand guidelines and ensure consistency across all touchpoints.

Conduct market research to understand target audience, competitors, and industry trends.

Collaborate with product development teams to create products that align with the brand strategy.

Oversee the development of marketing materials and campaigns.

Manage the brand's presence across all channels (digital, print, broadcast).

Track brand performance metrics and analyze results.

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Salary for Brand Manager

68500 - 94000

25th percentile

68500

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

82750

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

94000

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Marketing Analytics Manager

88500

101750

115750

Marketing Analytics Specialist

63000

79250

90750

Demand Generation Manager

82250

92500

104250

E-Commerce Manager

74250

91250

102500

Project Manager – Marketing and Creative

74250

94750

107250

Product Manager

78250

94750

115250

Event Manager

56000

69000

79500

Event Coordinator

48250

56000

64000

Media Director

89500

96750

106250

Media Buyer

57250

69500

84750

Media Planner

52250

60500

70250

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