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Demand Generation Manager

Demand Generation Manager Job Description

This role is responsible for developing and executing strategies to generate qualified leads and drive revenue growth. The demand generation manager role requires a deep understanding of the target audience, marketing automation, and data analytics to create effective campaigns and optimize performance.

Typical demand generation manager duties:

Develop and implement comprehensive demand generation strategies aligned with business objectives. Define target audiences, buyer personas, and customer journeys. Utilize marketing automation platforms to nurture leads and improve conversion rates. Track and analyze campaign performance metrics to measure ROI. Analyze marketing data to identify trends, insights, and opportunities for improvement. Use data to inform campaign optimization and decision-making.

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Salary for Demand Generation Manager
82250 - 104250
25th percentile
82250
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
92500
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
104250
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Marketing Analytics Manager 88500 101750 115750 Marketing Analytics Specialist 63000 79250 90750 E-Commerce Manager 74250 91250 102500 Project Manager – Marketing and Creative 74250 94750 107250 Product Manager 78250 94750 115250 Brand Manager 68500 82750 94000 Event Manager 56000 69000 79500 Event Coordinator 48250 56000 64000 Media Director 89500 96750 106250 Media Buyer 57250 69500 84750 Media Planner 52250 60500 70250

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