Social Media Specialist in Lansing, MI

Social Media Specialist Job Description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagement

Researching current and emerging social media trends to find new opportunities for business growth

Working with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

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Salary for Social Media Specialist in Lansing, MI

43350 - 61625

25th percentile

43350

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

51850

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

61625

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

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