Email Marketing Specialist in Lansing, MI

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designs

Analyzing campaign results and developing testing plans to continuously improve email performance

Handling customer feedback

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Salary for Email Marketing Specialist in Lansing, MI

43563 - 62263

25th percentile

43563

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

53975

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

62263

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

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