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Product Marketing Manager in West Palm Beach, FL

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in West Palm Beach, FL
92400 - 140700
25th percentile
92400
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
117338
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
140700
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 96338 122063 142538 E-Commerce Marketing Manager 94238 109463 131250 Growth Marketing Manager 93713 112088 136238 Demand Generation Manager 91613 108413 129938 Brand Manager 83213 100275 119963 Project Manager – Marketing and Creative 71663 85838 103163 Customer Experience Marketing Manager 62738 78750 94238 Media Director 101850 123113 143850 Digital Media Buyer 62475 72975 90563 Media Planner 62213 72975 88200 Marketing Analytics Manager 102113 119175 138338 Marketing Analytics Specialist 72188 86888 109988 Market Researcher 60638 75338 92663 Event Manager 58013 70875 87150 Event Coordinator 46200 53288 62475 Explore More Salaries

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