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Marketing Analytics Manager in West Palm Beach, FL

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in West Palm Beach, FL
102113 - 138338
25th percentile
102113
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
119175
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
138338
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 96338 122063 142538 E-Commerce Marketing Manager 94238 109463 131250 Growth Marketing Manager 93713 112088 136238 Product Marketing Manager 92400 117338 140700 Demand Generation Manager 91613 108413 129938 Brand Manager 83213 100275 119963 Project Manager – Marketing and Creative 71663 85838 103163 Customer Experience Marketing Manager 62738 78750 94238 Media Director 101850 123113 143850 Digital Media Buyer 62475 72975 90563 Media Planner 62213 72975 88200 Marketing Analytics Specialist 72188 86888 109988 Market Researcher 60638 75338 92663 Event Manager 58013 70875 87150 Event Coordinator 46200 53288 62475 Explore More Salaries

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