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Product Marketing Manager in Kansas City, MO

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Kansas City, MO
92891 - 141795
Low
92891
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
116955
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
141795
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 176468 211399 257456 Vice President of Marketing 152921 179573 205189 Marketing Director 112556 136879 170258 Product Manager 95996 123424 144124 Marketing Manager 93409 111780 131963 Marketing Coordinator 52009 64429 78401 Brand Manager 83576 99878 119543 Project Manager 71933 85388 103500 Customer Experience Marketing Manager 61841 77625 92891 Market Researcher 61065 75814 93150 Media Director 100395 121354 141795 Media Buyer 63653 73485 89269 Media Planner 62359 72450 86940 Communications Manager 80471 94444 108675 Communications Specialist 56408 66499 80730 Event Manager 57960 71156 87458 Event Coordinator 45540 52785 61841

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.