Product Manager Marketing and Creative Salary in Ontario, CA | Robert Half

Product Manager Marketing and Creative in Ontario, CA

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Ontario, CA
98235 - 145435
25th percentile
98235
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
124490
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
145435
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Marketing Manager 101775 129210 166380 Growth Marketing Manager 95580 120950 147205 Demand Generation Manager 93220 117115 140125 E-Commerce Marketing Manager 94990 111510 135995 Brand Manager 91155 109740 131275 Project Manager – Marketing and Creative 78765 94400 113575 Customer Experience Marketing Manager 69030 86730 103840 Media Director 108855 131570 153695 Digital Media Buyer 69915 81715 99710 Media Planner 63130 75225 96170 Marketing Analytics Manager 112395 125965 152220 Marketing Analytics Specialist 72275 91745 116525 Market Researcher 67260 80535 102955 Event Manager 64015 76110 90860 Event Coordinator 51035 59000 69030

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