Paid Search Specialist in Youngstown, OH

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical sem/ppc specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertising

Developing landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practices

Analyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

Looking for a sem/ppc specialist or a sem/ppc specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your sem/ppc specialist staffing needs.

Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Paid Search Specialist in Youngstown, OH

41040 - 62320

25th percentile

41040

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

50920

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

62320

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

62890

75050

89490

Digital Marketing Manager

59850

74860

85500

Digital Marketing Specialist

42370

50730

60230

Digital Project Manager

54910

70110

82840

Web/Mobile Analytics Specialist

54150

64790

82270

Email Marketing Manager

50920

62130

76760

Email Marketing Specialist

38760

47120

55480

SEO Specialist

43510

57190

67260

Marketing Automation Specialist

46550

56810

71440

Social Media Manager

46170

57570

70680

Social Media Specialist

38190

45600

54340

Digital Community Manager

39520

48830

56240

Newest Paid Search Specialist jobs

Search Jobs

Sr. Marketing Automation Specialist

Market Research Specialist

Content Creator

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.