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Paid Search Specialist in Youngstown, OH

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Youngstown, OH
51253 - 69098
25th percentile
51253
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
61005
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
69098
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 73455 86528 101883 Digital Marketing Manager 65985 82378 94205 Digital Marketing Specialist 47103 56233 66815 Digital Project Manager 60798 77813 91923 Email Marketing Manager 56855 72003 85698 Email Marketing Specialist 42538 52705 60798 Marketing Automation Specialist 57685 66608 78435 SEO Specialist 54573 63495 74493 Social Media Manager 51875 64740 79265 Social Media Specialist 42330 50630 60175 Digital Community Manager 43783 54158 62458

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